Position responsibilities
Helps manage and optimize pay-per-click advertising campaigns, driving traffic and increasing ROI.
- Set up and monitor PPC campaigns on platforms like Google Ads and Facebook Ads, ensuring that budgets are optimized for maximum reach and cost-effectiveness.
- Conduct keyword research and audience targeting to improve the relevance of ads, ensuring that they are reaching the right people and driving qualified traffic to the website.
- Generate reports on ad performance, analysing metrics such as impressions, click-through rates, and conversions to adjust strategies and improve future campaigns.
