Position responsibilities
Manages email campaigns to nurture leads, promote products, and increase conversions.
- Design and send personalized email campaigns to subscribers, ensuring that the content is engaging, relevant, and aligned with the overall marketing strategy to maximize open rates and engagement.
- Segment email lists to target specific customer groups with tailored messages, increasing the likelihood of conversion by addressing their unique needs and preferences.
- Track email campaign performance metrics such as open rates, click-through rates, and conversions, using the data to refine future campaigns for better results.
